Project Description

You want full control over your website
You want to easily build out other portions of your site that aren’t ecommerce (blog, pages, etc)
You don’t want the monthly & transaction fees of an integrated ecommerce platform like Shopify or BigCommerce
You want to start small and build out your site as you grow (ie, and avoid the fees while doing so)
You aren’t daunted by some technical work – ie, hearing the acronym “FTP” makes you more curious than scared (note – WordPress is built to be easy for first timers, but it’s not a click, click, done software either)
You don’t plan on having a complicated payment processing system at first (ie, you’ll be using PayPal, Amazon or Google Wallet, not processing payments on your own server). WooCommerce works perfectly fine on SSL, but again, you’ll need that expertise to implement it properly
You want a common platform where you can easily pull developers in on a project basis as you grow